 Lavalife is a solid organization with good track-record of delivering a high quality experience to its customers.
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| Online inception: |
Lavalife was founded in 1987. In 2004, it was acquired by MemberWorks. |
| Online Dating |
| Number of Members: |
LavaLife has approximately 6 million members in over 60 markets throughout the United States, Canada and Australia. |
| Ease/Convenience: |
The online personal’s site, LavaLife offers detailed searching capabilities. Matches are categorized in three segments on the site: dating, relationship, and intimate. Moreover, each category has a series of one-click searches: the option to search for members who are new, online or local. The technology of LavaLife is user-friendly as long as the browser is Java enabled. Anti-popup programs may interfere with the operations of the LavaLife interface. (WebTV users will be unable to use the instant messaging feature). |
| Online Personals |
| Price Range: |
The monthly membership ranges from 14.99 to 39.99 per month. Memberships are priced according to the three offered packages:
Fun & Flirt $14.99 (USD)= 50 credits
Mix & Mingle $24.99 (USD) = 100 credits Click & Connect $39.99 (USD) = 200 credits. |
| Online Dating and Extra Cool Features: |
LavaLife employs an interactive-voice-response technology with a user-friendly interface design. Recently, Lavalife has introduced the video capability of putting members in full motion. Profiles are searchable for profiles that have videos (many are public). |
| Service Weaknesses: |
Depending on a prospective member’s financial situation, Lavalife personals may seem expensive because the membership is purchased in blocks ot credits opposed to time. For instance, $14.99 buys you fifty credits. Although, it may seem like a bargain, one email is equivalent to six credits. However, there is a discount for buying more credits $24.99 for 100, $39.99 for 200. |
| Sign-up for trial membership: |
Yes |
